Nowadays, people who claim to know everything about website
design and development are pretty easy to find at every nook and corner. To
prove this, don’t you know kids who can do it for you dirt cheap? But before
you decide to get your friend's or a distant relative’s kid to help you with
the website, ask yourself a few relevant marketing questions.
Google informs us that there are around four billion
websites which for this amazing world of World Wide Web. This is means almost
one website for everyone on the face of this planet. And now you have decided
to jump on the bandwagon to take the count beyond four billion.
So, are you sure that, "If I float one, they will
come?" Are you sure? Actually no one can be so sure of it. To put it in
black and white, it isn't going to materialize, unless you stand out of the
crowd. Coming back to the question asked initially, do you think your neighbor’s
son who knows how to code html (and it seems that kids nowadays are learning
coding in kindergarten) is going to deliver next Amazon for you? Let’s consider
a few points before you go ahead with some such kid and feel disillusioned
later.
When one of my close friends started with his first business
a few years ago, the first thing I asked him to consider was “Does he need a
website? And, why does he need a website? I asked my friend to answer a few fundamental
questions about why he, a small businessman, actually required a website. I
asked him to enumerate reasons out of the following to go for a website:
Your Online Business-Card: Unlike Pages on
Facebook and LinkedIn, A Complete Website!
Businesses spend a fortune creating brochures and then distributing
those among their target audience. Your website can be your online business
card, reducing the dependency on conventional and more expensive ways to market
you. If you have a website, your target audience can find out about you and any
of your businesses online.
Expose Yourself to More Customers
Well above 2.5 billion people use the internet every day for
personal or professional reasons. And these are the people who make purchases or
contact a company online. So, by choosing not to have a website, you will be
missing out on a serious online opportunity.
Low or No Barriers of Entry
As you are going through this blog, we are sure that you
always wanted to start a business or at least have an online presence for
various purposes. Well, now you can do it with online convenience. In fact, by
using a free website builder like EventfulIndia, you don’t even have to pay a
penny.
24*7 Presences
With your website, you can runs 24/7 without much fretting
on supervision or closure. A website lets you always be there for your valuable
customers.
Constant Contact with Your Customers
By having simple functionalities like a feed on your
website, you can very easily update your customers on upcoming offers, product
launches, different marketing promotions, events, or any other happening.
Online Marketing Avenue
The World Wide Web has opened up a whole new avenue of online
marketing. With online marketing at your disposal, your website can win more
business by utilizing simple and low cost marketing techniques.
Customer Support
Your website can help you reduce the cost of customer service
by having simple things like an FAQ, terms of usage or simply a ticketing
system to address complaints.
Your
Email on Your Domain - email@mydomain.com!
I am aware that there are multiple ways to have an email,
but by owning a website you can have your email on your own domain. Isn’t it
more professional and easier to remember? We assure you it will resonate with
your customers.
Press releases
You can publish and
promote press releases about your business online, but to do this you require a
website to host those. I have seen people who are getting sufficient views for
their press releases on YouTube and other online channels by hosting it on their
websites.
You Simply Need a Good Idea
Do you love travelling? How about sports, music,
photography, politics or animals? The World Wide Web has space for unlimited niche
websites or blogs that can attract traffic and subsequently revenue.
Beating the Big Established Guys
Is the fear of big names out there thwarting you from
getting into the business? By developing user-friendly and beautiful website with
proper thought behind it you can penetrate the big guys’ audience. This is not
possible with usual brick and mortar establishments.
Why website builders are
the future?
Online website builders are designed to build conventional
websites on a set pattern and theme. Don’t like the idea of a set pattern and
theme? Let me assure you that convention is not a bad thing when it comes to
website creation.
Consider a hotel. Every hotel website needs to have at least
three things on their website, i.e., online menu, location and contact form. Do
you think it is required to research and reinvented the three things every time
a hotel needs a website? I am user you do not! These are conventional and
indispensible features and an online website builder like EventfulIndia is the
right bet for SEO and convenience sake.
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